DAVID EVANS Ph.D.
Usability Director
As a Ph.D. in social psychology in the age of social media, David is like a kid in a candy store. He has enjoyed fascinating experiences as a Professor at Union College, a Beta Program Manager and Satisfaction Researcher at Microsoft, and a Sr. Business Analyst at Classmates.
David leads our
advanced statistical research on social media, development of personality applications and ad targeting, and publishing original research.
He uses a methodology of psychographic segmentation and targeting algorithms, multivariate online surveys, online usability testing. and applying psychological theory to answer design questions.