With twelve years experience in both agency and in-house roles, Lisa provides brand, business and product strategy planning with inspiration and an eye on real issues such as implementation feasibility and key metrics. Most recently, she has consulted for entrepreneurs starting up Web 2.0 sites, stores and personal growth businesses. Lisa has served as director of branding for Zango, an online content and advertising company in Seattle, and led product marketing at Classmates Online, where she also planned social networking products.
Prior to moving to Seattle, Lisa was a brand strategist for Landor Associates in New York, developing corporate and product identity strategies for global corporations and dotcom startups. Some of her clients included: New York Stock Exchange, Hanes, Johnson & Johnson, Motorola and Brasil Telecom. Lisa has collaborated extensively with creative, technical and executive teams throughout her career.
Lisa holds a M.A. from The New School, Parsons School of Design, NY, in Design History with an emphasis in Marketing, and a B.A. from Dartmouth College, NH, in Art History and Studio Art.
