<span class="titleText">Toyota</span>
<span class="subTitleA">COROLLA SOCIAL DRIVER CAMPAIGN</span> <span class="subTitleB">FUN AND PLAYFUL</span>
<body>In support of Toyota Corolla’s Social Driver Campaign, PPMG created a kicky party planner and sweepstakes mini-website that furthered the fun nature of the Corolla brand. We provided information architecture, design, illustration, and development for the initial launch and three subsequent site refreshes.
PPMG successfully tied Toyota Corolla’s print ad campaign with the online experience and gave their representing agency an excellent resell opportunity with the Flash party-planner application. The robust experience included many online-community functionalities such as: blogging, sharing to mobile phone, automated sweepstakes entries, photo-sharing, and user-generated content.<body>
<span class="servicesTitle">PROJECT SERVICES</span>
<span class="servicesTitle">MESSAGE</span>
<span class="servicesInfo">Identity </span>
<span class="servicesInfo">Information Design</span>
<span class="servicesTitle">MEDIA</span>
<span class="servicesInfo">Interactive and Web</span>
<span class="servicesTitle">DISCIPLINE</span>
<span class="servicesInfo">Analysis </span>
<span class="servicesInfo">Ideation</span>
<span class="servicesInfo">Strategy</span>
<span class="servicesInfo">Design</span>
<span class="servicesInfo">Realisation</span>
http://www.perfectpixels.com/samples/flash/toyota-socialdriver/flash_samples-toyota.htm
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