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<portfolio_item>
	<title>&lt;span class="titleText"&gt;Elemental&lt;/span&gt;</title>
	
	<subTitle>&lt;span class="subTitleA"&gt;BRAND SIGNIFIGANCE&lt;/span&gt;  &lt;span class="subTitleB"&gt;THE NATURE OF ARCHITECTURE&lt;/span&gt;</subTitle>
	
	<description>&lt;body&gt;Sustainable design is neither novel or a novelty, but the very essence of the practice of architecture. The conservation of energy is the deepest principle of necessity for design, intuitive for all life. Against the notion that a structure may be considered as aesthetically, culturally or functionally self-contained, elemental asserts the nature of architecture to inhere in its integration with cultural and natural ecologies of its surrounding environment. This ethical and sustainable integration offers a new model of beauty for the emerging cultural paradigm.&lt;body&gt;
	</description>
	
	<services01>&lt;span class="servicesTitle"&gt;PROJECT SERVICES&lt;/span&gt;
	
&lt;span class="servicesTitle"&gt;MESSAGE&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Identity &lt;/span&gt;
&lt;span class="servicesInfo"&gt;Information Design&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Writing&lt;/span&gt;
	
&lt;span class="servicesTitle"&gt;MEDIA&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Interactive and Web&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Print Communications&lt;/span&gt;
	
	</services01>
	
	<services02>&lt;span class="servicesTitle"&gt;DISCIPLINE&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Analysis &lt;/span&gt;
&lt;span class="servicesInfo"&gt;Ideation&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Strategy&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Design&lt;/span&gt;
&lt;span class="servicesInfo"&gt;Realisation&lt;/span&gt;
	
	</services02>
	
	<linkOut>http://www.elementalnyc.com</linkOut>
	
	<img_count>3</img_count>
	
</portfolio_item>